Social Media Management

Drive Lucrative Results on the Right Channels

Are your social media efforts falling short of expectations? Now more than ever, social media is a “pay-to-play” environment requiring all the resources you have: a cohesive game plan, 100 percent commitment, and a well-defined budget. On top of organic outreach, getting content in front of your target audience can be challenging without shelling out advertising money, whether for an ongoing campaign or a once-off sponsored post.

To maximize your online presence, Sevenovn Digital Marketing Agency weaves social media management services into your overall marketing strategy. The right Facebook or Instagram management service can attract, nurture and convert followers into loyal customers. The social media management campaigns our team has implemented and overseen for our small business, enterprise, or franchise clients are a testament to that.

What Is Social Media Management?

Custom Strategies That Promote Stellar Customer Engagement

As social media evolves, market players maintain each channel’s core purpose: the trifecta of connection, communication, and community. Sprout Social data showed that 57 percent of consumers will follow a brand's social page to learn about new products or services. It’s why brands should make sure they’re posting content that satisfies connection and engages in communication while building community – instead of posting promotions for users without any thought.

Enter social media management. Sometimes called social media marketing management, it is a branch of social media marketing (SMM) that covers planning, crafting, and publishing content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content.

At Sevenovn, we take a holistic approach to managing our clients’ social media accounts successfully. Our social media management company combines organic and paid solutions to deliver the most efficient and profitable results.

Why Businesses Need Social Media Management

Online Solutions That Make Your Brand Stand Out

Business owners and marketers know that social media is an important part of any digital strategy. As such, social media is often tackled at the launch of a business or brand.

But when you dive into social media marketing, it immediately becomes apparent there are several elements to navigate and implement if you hope to succeed across social platforms.

Consider how social media management for small businesses alone requires you to create an overarching strategy, post and schedule high-quality content, respond to customer comments, engage with users, and set up paid advertising campaigns.

It begs for its own budget, tools, and even a team of strategists and specialists!

Balancing all these moving parts is what social media management is about.

For many businesses, giving up the resources required to carry out full scope Facebook or LinkedIn management services in-house is a tall ask. The additional costs of, for instance, YouTube management or Pinterest management services are likely not even a consideration. Social media management of each of these platforms requires bandwidth many businesses simply don’t have.

Organic vs Paid Social: What’s the Difference?

Choose the Right Channels and Tactics That Work for You

When it comes to organic and paid social, which one do you need? It’s important to know the difference, as not all your “social media management near me” agencies that show up in the search results will be proficient in both strategies. These two social marketing tactics often work together as complementary aspects in your strategy.

Here’s how you define these two distinct types of social media management tactics and how they are used in a strategy:

Organic Social: This is the use of free tools provided by social networks to build brand awareness, post content that engages your existing audience or followers, and respond to customer comments. In addition, keep in mind that crafting compelling and relevant content may bolster your chances of showing up in people’s search engine queries.
Paid Social: This is the placement of paid advertisements and sponsored messages on social media to target specific user-profiles and help you reach a larger audience.

In addition our social media managers, Tear (organic) and Czeszewski (paid), listed some of the main purposes of social media marketing management based on type:

Organic Social

For raising brand awareness
For creating a community on social media
Ideal for audiences in the research phase of their buying cycle
Helps you retain and maintain a relationship with existing customers

Paid Social

For sending users to your site
For driving leads to landing pages
Ideal for audiences interested or deciding to purchase your product or service
Complements other paid advertising options like search engine marketing (SEM) and Amazon marketing

So, should you focus on one or the other, or do you need a mix of both? Tear said it can be a challenge to get content in front of social media users without some budget. It’s best for brands to keep in mind that while the benefits of organic social are worth the time investment, a boosting budget – no matter how small – is always helpful for kickstarting your campaign. That’s why you should partner with an agency or expert who can tackle both organic and paid social campaigns.

At Sevenovn, we have organic and paid social strategists so we can match clients with the best expert for their specific needs. We identify the right platform for your growth, monitor results, and make changes based on the data. In the long run, partnering with us can be more efficient and effective.

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